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CRM Development

A CRM that follows your sales process, not the other way round

Off-the-shelf CRMs force teams to adapt to someone else's workflow. We build CRM platforms around the way your team actually sells, so lead capture, qualification, follow-ups and reporting match the stages, roles and approvals you already use.

Capabilities

What we build

A good fit for

  • Sales teams that have outgrown spreadsheets
  • Businesses paying for CRM seats and features they do not use
  • Companies with a sales process generic tools cannot model
  • 01

    Lead management

    Capture leads from forms, campaigns, calls and imports, then assign and score them with clear ownership rules.

  • 02

    Pipeline and deals

    Configurable stages, deal values and probability, with a board view your team can run a weekly review from.

  • 03

    Follow-ups and activity

    Tasks, reminders, call notes and communication history attached to every lead and customer record.

  • 04

    Sales analytics

    Conversion by stage, source performance, team activity and revenue forecasts on live dashboards.

  • 05

    Roles and permissions

    Role-based access for agents, managers and admins, including branch or territory level visibility.

  • 06

    Automation and integrations

    Auto-assignment, status triggers and integrations with telephony, email, WhatsApp, payments and accounting.

Deliverables

What you get

A complete, documented system that your team owns, not a black box.

  • Process mapping and CRM data model
  • Web application with role-based dashboards
  • Optional mobile app for field teams
  • Data migration from spreadsheets or a legacy CRM
  • Admin training and documentation

How the engagement runs

  1. 01

    Discover

    We learn the business, the users and the problem before discussing features.

  2. 02

    Strategy

    Scope, architecture and a release plan that gets value into users' hands early.

  3. 03

    UX/UI Design

    Flows, wireframes and a tested prototype, then the final interface and design system.

  4. 04

    Development

    Short sprints with a working demo at the end of each, on a codebase reviewed line by line.

  5. 05

    Testing

    Automated and manual testing across devices, plus performance and security checks.

  6. 06

    Launch & Support

    A planned release, monitoring from day one and a team that stays on after go-live.

Start a project

Planning a CRM project?

Tell us what you are trying to achieve. We will come back with an approach, a timeline and an estimate.